Visiting 21 locations across the region, we listened carefully to the people of the West Midlands to understand what their hopes and expectations are of the Games.
Through school and community focus groups, roadshows, surveys and interviews, we’ve documented more than 1000 voices from across the region.
We discovered that local people love this region for its cultural diversity and look forward to showing the world how Birmingham has evolved from the workshop of the industrial revolution, to a global powerhouse of innovation and creativity.
To develop the Birmingham 2022 Commonwealth Games brand, we looked to the people of the West Midlands.
Following focus groups, community consultations and rigorous testing, we created a vision to unite the whole region and present the unique stories of every community.
Birmingham 2022 will shine a light on this vibrant corner of the Commonwealth and work to improve health and wellbeing. This is an event that will help the West Midlands to grow and succeed, be a catalyst for change, and foster the spirit of friendship, athleticism and competition.
This is a Games for everyone, a level playing field for men and women with a fully integrated para-sports programme, and a huge emphasis on the Commonwealth’s youth. There is no better stage to showcase the world’s most inclusive, fair and progressive multi-sport event.
The Birmingham 2022 Commonwealth Games will bring people together, be they athletes from countries far and wide, or communities from across the city and region. As we prepare for this iconic celebration of sport, we embrace the Commonwealth values of humanity, equality and destiny in everything we do.
Through a festival of thrilling, fast-paced sport, exhilarating culture and dynamic business, the 2022 Commonwealth Games will make a world of difference for everyone throughout the West Midlands and beyond. This momentous event is a chance to celebrate a global community and our human potential.
As athletes go for gold in the 2022 Games, and visitors flock from across the globe, this ceremonious gathering has a clear purpose to leave a lasting positive impact. Our mission is to:
On the map
From Digbeth and the Balti Triangle, to Coventry and Cannock Chase, learn why Birmingham and the West Midlands is the perfect location for the 22nd Commonwealth Games.
Find our annual reports, accounts, salaries and expense information in our corporate section.