2022 Voices

Visiting 21 locations across the region, we listened carefully to the people of the West Midlands to understand what their hopes and expectations are of the Games.

Through school and community focus groups, roadshows, surveys and interviews, we’ve documented more than 1000 voices from across the region.

We discovered that local people love this region for its cultural diversity and look forward to showing the world how Birmingham has evolved from the workshop of the industrial revolution, to a global powerhouse of innovation and creativity.

Brand Development

To develop the Birmingham 2022 Commonwealth Games brand, we looked to the people of the West Midlands.

Following focus groups, community consultations and rigorous testing, we created a vision to unite the whole region and present the unique stories of every community.

Birmingham 2022 will shine a light on this vibrant corner of the Commonwealth and work to improve health and wellbeing. This is an event that will help the West Midlands to grow and succeed, be a catalyst for change, and foster the spirit of friendship, athleticism and competition.

This is a Games for everyone, a level playing field for men and women with a fully integrated para-sports programme, and a huge emphasis on the Commonwealth’s youth. There is no better stage to showcase the world’s most inclusive, fair and progressive multi-sport event.


Vision and Mission

The Birmingham 2022 Commonwealth Games will bring people together, be they athletes from countries far and wide, or communities from across the city and region. As we prepare for this iconic celebration of sport, we embrace the Commonwealth values of humanity, equality and destiny in everything we do.


Through a festival of thrilling, fast-paced sport, exhilarating culture and dynamic business, the 2022 Commonwealth Games will make a world of difference for everyone throughout the West Midlands and beyond. This momentous event is a chance to celebrate a global community and our human potential.


As athletes go for gold in the 2022 Games, and visitors flock from across the globe, this ceremonious gathering has a clear purpose to leave a lasting positive impact. Our mission is to:

Bring people together

These Games will embrace and champion the youth, diversity, humanity and pride of the region and the Commonwealth.

Improve health and wellbeing

Inspire, engage and connect communities and athletes to realise their full potential and live happier, healthier lives.

Help the region to grow and succeed

Drive sustainable growth and aspiration; creating opportunities through trade, investment, jobs and skills.

Be a catalyst for change

Transform and strengthen local communities, working together to deliver new and improved homes, facilities and transport links.

Put us on the global stage

Deliver an unforgettable, global Games in partnership, on time and on budget to showcase the best of Birmingham, the West Midlands and the Commonwealth.