In order to deliver this iconic celebration of sport we need to forge dynamic, new partnerships. From boosting jobs and investment, to promoting Birmingham’s national and international reputation, together we build a lasting legacy.

Unprecedented change & progression

The Commonwealth Games are the first and only multi-sport event featuring an integrated Para-sports programme for elite athletes with a disability.

It’s also the first and only Games to have an equal number of events available to both women and men, as well as featuring the first dedicated multi-sport Youth Games.

Activation & engagement

As we prepare to welcome athletes, officials and dignitaries from across 72 nations, a wealth of activation and engagement opportunities will be presented across television, radio, social media, mobile and digital channels. As well as traditional outdoor advertisements there will also be print media, merchandise, recruitment and training opportunities, as well as a chance to help deliver meaningful engagement within the community.

This sporting event will touch a vast range of sectors, from health, education and government, through to hospitality and retail.

Be part of something bigger

Whether you’re looking to align your brand, grow awareness and customer acquisition, or want to engage with the community, there are extensive opportunities and benefits throughout our partnership programmes.

Whichever way you partner with the Birmingham 2022 Commonwealth Games, you join us in leadership, pride and empowerment, cementing our shared values of humanity, destiny and equality.

For further information please contact