OUR LEGACY:

Business & Tourism Programme

The Business and Tourism Programme (BATP) will leverage the profile generated by the Games to boost our global reputation as a leading destination for tourism, trade, and investment.

Fully integrated with the Games, the BATP is designed to be part of our economic recovery and will supercharge an uplift in the tourism, trade, and investment sectors, supporting economic recovery following the Covid-19 pandemic. The programme will help to drive long-term economic benefits for a wide range of businesses and communities across the region and the UK.

As the Games for Everyone, we will be using the Games to promote Birmingham, the West Midlands, and the wider UK. This is a unique opportunity to attract domestic and overseas investment and create additional export deals. It is a chance to attract additional visitors and increase their spend when they arrive here. We will use the Games to attract more major events and conferences, boosting our international reputation by creating a stronger global brand and positive image of Birmingham, the West Midlands, and the UK.

“We want to use the international profile offered by the Birmingham 2022 Commonwealth Games to take the West Midlands to the world, building on the region’s growing appeal to attract more tourists, businesses, events and investors. This celebration of sport, culture and innovation will offer a powerful foundation for the region to lead the UK’s economic recovery and resurgence post-pandemic. The Business and Tourism Programme can help us to accelerate our ambitions for growth – and leave a lasting legacy for the West Midlands.”
Neil Rami, Chief Executive, West Midlands Growth Company

“The Birmingham 2022 Commonwealth Games will provide a golden opportunity to transform the Midlands and place a spotlight on the UK, creating jobs and building on the region’s track record in securing international investment. The Business and Tourism Programme will enable us to showcase the vibrant entrepreneurialism and expertise in the region, helping us to strengthen existing relationships – and forge new links – with nations around the world. This is a time for the region to shine, where we will have a unique platform for our business community to capitalise on the global attention.”
Matthew Hammond, Chair, West Midlands Growth Company, PwC’s Midlands Region Leader & Birmingham Senior Partner

The BATP activities are designed to leave a lasting economic impact maximizing the window of opportunity leading up to, during and after the Games, when national and international attention is focused Birmingham and the West Midlands. This work will primarily focus on key Commonwealth markets.

The BATP’s trade and investment strands will focus on industries where we are already global competitors:

  • Future Mobility
  • Data-Driven Healthcare
  • Creative Technologies
  • Modern Business Services

The programme will also support sectors including e-commerce and sports economy. These market opportunities are aligned to the Industrial Strategy at a national and local level.

We will generate leads through sales missions, showcase events, marketing campaigns and a media programme. Targeted meetings with investors will take place alongside cultural celebrations.

During the Games we will showcase and celebrate Britain as a leading, innovative nation with a dynamic, investor-friendly UK Industrial Strategy.

Further work after the Games will support businesses looking to locate here; confirm export contracts; secure capital investment; win event bids; and re-target visitors back to the region and UK.

Find out more on the West Midlands Growth Company website

Browse the Legacy Plan PDF

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