City of Birmingham Striders (COBS) is an England Athletics affiliated running club that encourages participation in running at all levels.
There is a wide choice of running groups across Birmingham but there is a stigma around running clubs. So quite often a great job is done in getting people off their couches to 5k, 10k or beyond but then these runners don’t know what’s next and can end up quitting.
Our intention is to show running clubs are for everyone and be a catalyst for change in changing perception. We will do a social media campaign focusing on some of our runners & our club sessions demonstrating how running clubs can be for everyone no matter who they are or what level.