With more than one million tickets already sold for Birmingham 2022, spectators from across the region, country and beyond will be heading to our region, which will be a hive of activity. Our research shows that over half of Games ticket holders will be coming from outside of the West Midlands, some visiting for the first time. Many want to explore and experience the best the region has to offer.

We recognise the key role businesses play to help promote Birmingham, the West Midlands and the Commonwealth Games. Your support will ensure that your customers, and our spectators and visitors receive an unforgettable experience during 2022 and make these Commonwealth Games the best edition yet. We have therefore designed two Games assets which can be used across platforms to suit your business to Celebrate and Welcome people to our region. Our assets are available to download below and need to be used alongside our guidelines which can also be found below.

We want your business and your employees are ready for the Games and would encourage you to visit our ‘Get Set for the Games’ pages for all of the latest information.

Celebrate the Games

The Celebrate 2022 Badge has been created with the retail sector in mind.

Welcome the Commonwealth

The Welcome 2022 Badge has been created with hospitality businesses in mind.