Application | Birmingham 2022

Eligibility Criteria
Before you begin, please ensure you meet the eligibility criteria for the United by Birmingham mark:

United by Birmingham 2022 Community Programme
Licence Eligibility Criteria

Guiding Principle of the United by Birmingham 2022 Programme

The United by Birmingham 2022 community programme recognises non-commercial, distinct and exceptional projects, events or initiatives that are genuinely aligned with the Games mission.

Birmingham 2022 Mission
- Bringing people together
- Improving health and wellbeing
- Helping the region to grow
- Being a catalyst for change
- Putting us on the map
Who CAN apply for the United by Birmingham 2022 Programme?
- Applications from Government Departments, Agencies or Statutory Bodies including the Armed Forces and Emergency Services will be considered.
- Applications from Local Councils, Local Enterprise Partnerships (LEP’s), Sports Governing Bodies, Not-for-profit / Non-commercial Organisations (including registered Charities, Social Enterprises and Community Interest Companies) will be considered.
- Applications from Community Clubs and Associations will be considered.
- Award Schemes will be considered if they are both innovative and participatory.
Who CAN’T apply for United by Birmingham 2022 Programme?
- The United programme will not recognise Individuals, Commercial Companies / Organisations / Businesses, Departments within Businesses, Charitable Arms / Foundations of Commercial Organisations or Fund-raising projects.
- There will be an official Learning and Schools Programme for the Games launched in due course, so we encourage Schools and Colleges to engage with this programme specifically.
- Bursary and Grant Schemes are not generally eligible for the United programme. However, they may be considered if they are delivered in partnership with the Games and the activities that recipients of the bursary may be eligible.
- Competitions and Leagues will not be considered for the United programme unless they are unique, distinct, exceptional and genuinely united with the Games mission.
General criteria for joining the United by Birmingham 2022 programme.
- United recognises projects that are aligned with the Games mission - not companies, individuals or organisations. If in doubt, remember it is the project that should apply - not the organisation.
- The project must demonstrate how it is united with the Games mission.
- If there are several organisations involved in the project, or if the project is being organised by a partnership consisting of various organisations, a single organisation should be selected as the lead organisation. This organisation will be asked to sign the United programme licence agreement and be responsible for the terms and conditions within the United licence agreement.
- Projects must be participatory and engage people in an activity.
- Project applications should not be submitted for marketing campaigns, nor for plans, policies or organisational structures, even if they relate to the Games. However, the activities that come out of those plans, policies and structures may be eligible.
- Projects should not exploit their connection to the Games for any commercial gain. A core objective of a project should not be fundraising or revenue generation; commercial sponsorship of projects will only be accepted in limited circumstances. Projects intended to take place at commercial venues and / or as part of a sponsored event will need to be considered carefully.
- Festivals and "Umbrella Programmes" which include several associated smaller projects will need to provide sufficient information about each element of the programme - all elements of the programme will need to meet the United criteria. We may ask for applications for each element of the programme.
- Projects may form part of a wider programme which is not recognised by the United programme; similarly, project activities may take place at related events or festivals. Although we will not scrutinise the wider programme to the same degree, we will need to understand something about it. The wider programme associated with the approved project should also follow all the United guidelines. It is important that we understand any commercial aspects of the wider programme to ensure that the United programme is not exploited.
- Organisations must have appropriate structures and policies in place (e.g. insurance policies) to give us the assurance that they are able to deliver the project without any significant exposure to risk. Some small or unincorporated Trusts, Foundations or Associations (whether or not registered as charities) may not meet these standards, and therefore it may be appropriate to apply in partnership with another legal entity.
- The organisation that delivers the project should be based in the UK, although the project could be delivered internationally or have an international impact.
- The organisation that delivers the project must not be subject to any sort of insolvency procedure.
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- If you believe you meet this criteria, please check this box to confirm and continue to our application form.

United by Birmingham 2022 Community Programme
Lead organisation / Group name*
Company number
Please provide details of any third-party involvement in your project*

Project
Name*
Location*
Start Date*

Day
Month
Year
Ongoing
Please select yes or no if your project has no clear defined end date
End Date
if applicable

Day
Month
Year

Lead applicant
Contact name*
Address
Street Address Address Line 2 Town/City County Postcode
Telephone number*
Email address*

Mission Pillars
Please indicate up to three of the Birmingham 2022 Mission pillars your project will support*
- To bring people together
- To improve health and wellbeing
- To help the region to grow and succeed
- To be a catalyst for change
- To put the region on the map
Limit the selection to a maximum of 3.

Learn more about the vision and mission for Birmingham 2022 here.

Please provide a description of your project and explain how it supports the Birmingham 2022 mission or the successful delivery of the Games.
Project description*

Please provide details of how you will measure the success of your project.
Success measurement*

Please provide a proposed timeframe for your project.
Proposed timeframe*

Please provide details of how your project will be funded.
Funding details*

Online presence
Add website or social media link
Website
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Instagram
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Twitter
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Facebook
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Uploads
Please upload a photograph to be used for your listing on our website should your application be successful.*
Accepted file types: jpg, png, Max. file size: 2 MB.
This should either be a .jpg or .png

Consent
I agree to give Birmingham 2022 consent to use my project Information and data for marketing and communications purposes?*
- Yes
- No
I agree to allow Birmingham 2022 to use my project data and partnership information for marketing and communications purposes?*
- Yes
- No
I consent to receive marketing and communications (news, offers, promotions, etc.) from Birmingham 2022.*
- Yes
- No
I consent to receive marketing and communications (news, offers, promotions, etc.) from Birmingham 2022 about partners and sponsors.*
- Yes
- No
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