Before you begin, please ensure you meet the eligibility criteria for the United by Birmingham mark:
United by Birmingham 2022 Community Programme
Licence Eligibility Criteria
Guiding Principle of the United by Birmingham 2022 Programme
The
United by Birmingham 2022 community programme recognises
non-commercial, distinct and exceptional projects, events or
initiatives that are genuinely aligned with the Games mission.
Birmingham 2022 Mission
Bringing
people together
Improving
health and wellbeing
Helping
the region to grow
Being
a catalyst for change
Putting
us on the map
Who
CAN
apply for the United by Birmingham 2022 Programme?
Applications
from Government Departments, Agencies or Statutory Bodies including
the Armed Forces and Emergency Services will be considered.
Applications
from Local Councils, Local Enterprise Partnerships (LEP’s), Sports
Governing Bodies, Not-for-profit / Non-commercial Organisations
(including registered Charities, Social Enterprises and Community
Interest Companies) will be considered.
Applications
from Community Clubs and Associations will be considered.
Award
Schemes will be considered if they are both innovative and
participatory.
Who
CAN’T
apply for United by Birmingham 2022 Programme?
The
United programme will not recognise Individuals, Commercial
Companies / Organisations / Businesses, Departments within
Businesses, Charitable Arms / Foundations of Commercial
Organisations or Fund-raising projects.
There
will be an official Learning and Schools Programme for the Games
launched in due course, so we encourage Schools and Colleges to
engage with this programme specifically.
Bursary
and Grant Schemes are not generally eligible for the United
programme. However, they may be considered if they are delivered in
partnership with the Games and the activities that recipients of the
bursary may be eligible.
Competitions
and Leagues will not be considered for the United programme unless
they are unique, distinct, exceptional and genuinely united with the
Games mission.
General
criteria for joining the United by Birmingham 2022 programme.
United
recognises projects that are aligned with the Games mission - not
companies, individuals or organisations. If in doubt, remember it is
the project that should apply - not the organisation.
The
project must demonstrate how it is united with the Games mission.
If
there are several organisations involved in the project, or if the
project is being organised by a partnership consisting of various
organisations, a single organisation should be selected as the lead
organisation. This organisation will be asked to sign the United
programme licence agreement and be responsible for the terms and
conditions within the United licence agreement.
Projects
must be participatory and engage people in an activity.
Project
applications should not be submitted for marketing campaigns, nor
for plans, policies or organisational structures, even if they
relate to the Games. However, the activities that come out of those
plans, policies and structures may be eligible.
Projects
should not exploit their connection to the Games for any commercial
gain. A core objective of a project should not be fundraising or
revenue generation; commercial sponsorship of projects will only be
accepted in limited circumstances. Projects intended to take place
at commercial venues and / or as part of a sponsored event will need
to be considered carefully.
Festivals
and "Umbrella Programmes"
which include several associated smaller projects will need to
provide sufficient information about each element of the programme -
all elements of the programme will need to meet the United criteria.
We may ask for applications for each element of the programme.
Projects
may form part of a wider programme which is not recognised by the
United programme; similarly, project activities may take place at
related events or festivals. Although we will not scrutinise the
wider programme to the same degree, we will need to understand
something about it. The wider programme associated with the approved
project should also follow all the United guidelines. It is
important that we understand any commercial aspects of the wider
programme to ensure that the United programme is not exploited.
Organisations
must have appropriate structures and policies in place (e.g.
insurance policies) to give us the assurance that they are able to
deliver the project without any significant exposure to risk. Some
small or unincorporated Trusts, Foundations or Associations (whether
or not registered as charities) may not meet these standards, and
therefore it may be appropriate to apply in partnership with another
legal entity.
The
organisation that delivers the project should be based in the UK,
although the project could be delivered internationally or have an
international impact.
The
organisation that delivers the project must not be subject to any
sort of insolvency procedure.