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M Denise and Radzi Birmingham 2022 Virtual Mascot Summit

Our search to find a ‘Mascot Maker’

Our quest kicked off with the world’s first ‘Virtual Mascot Summit!’

The first stage of our search for a young Mascot Maker to design the official Birmingham 2022 mascot started with 50 excited children from the West Midlands, who let their imaginations run wild at the world’s first Virtual Mascot Summit.

Hosted by President of Commonwealth Games England and former Olympic heptathlete Denise Lewis OBE and TV presenter Radzi Chinyanganya, the summit saw the children take part in a series of fun challenges to bring out the mascot’s personality, movements, accessories and story.

Tapping into the bright, young minds of the region, the children bounced around some fantastic ideas for how our future mascot should look and act.

Thinking about how we can bring the heritage of the city and the region into the mascot design, Morgan, aged 10 from Coventry, had a brilliant idea:

“The mascot should have some wings to show the Spitfires in Birmingham.”

The world-famous planes were manufactured in Castle Bromwich.

9-year-old Jazmine from Kingstanding suggested that:

“The mascot should be wearing jewellery from the Jewellery Quarter.”

When it came to what hobbies the mascot should be interested in, seven-year-old Olly thought:

“It should like doing athletics so that it encourages people to come to the Games and inspires us all to be healthier.”

We couldn’t agree more, Olly!

From an eco-friendly mascot who enjoys painting in Digbeth, to a brave and kind mascot that makes people smile with its funky dance moves, the possibilities were endless! But there was one thing that all the children agreed on – our mascot should bring people together.

The impressive creativity and imagination shown at the summit will help to determine the characteristics, values and movements for the Birmingham 2022 mascot.

Expert help was not in short supply at the summit, as the kids were joined by ‘Mascot Task Masters’. These West Midlands-based athletes, including sprinter and para-athlete Katrina Hart, Team England basketball player Kofi Josephs, squash player Sarah-Jane Perry and Commonwealth Games gymnasts Dom Cunningham and Mimi-Isabella Cesar, were on-hand to inspire with their own experiences of meeting weird and wonderful mascots at previous sporting events.

The insights from the summit, combined with the winning designs from the national competition, will ensure our final mascot reflects the identity, heritage, and culture of Birmingham and the West Midlands.

Now, it’s over to you. If the Virtual Mascot Summit has inspired your children to get creative, what are you waiting for? Their design could inspire the official Birmingham 2022 mascot. The best ‘Mascot Makers’ will even win tickets to the Opening Ceremony! As Radzi puts it:

“The Birmingham 2022 mascot will be a celebration of the area’s rich and diverse culture and history, and I can’t wait for the world to find out what makes my home region so special. I’ve seen first hand how mascots can bring people together in sport, having been inside the mascot costume for many sporting events in the past! I’m stepping out of the costume this time though and letting kids from all over the country take the lead in bringing the mascot to life and get people excited about Birmingham 2022.”

Submit your Birmingham 2022 mascot design by Wednesday 5th August here.

Submit Design


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