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Following an international tender process, the world-leading sports broadcast production company Sunset+Vine has been appointed as Host Broadcaster for the Birmingham 2022 Commonwealth Games.

The agreement includes a full-service delivery of every aspect of the Games, including more sports coverage than any previous Commonwealth Games.

Over the 11 days of spectacular sporting action, Sunset+Vine will be responsible for:

  • Filming live coverage of 19 sports;
  • Capturing up to 2,000 hours of cutting-edge sporting action;
  • Featuring each of the4,500 competitors taking part in the Games;
  • Delivering first-class footage to a global audience of more than 1.5 billion

Sunset+Vine will also capture footage of the highly anticipated Opening and Closing Ceremonies, as well as producing additional feature content about the history of Birmingham and the Games.

Multi-camera footage of the Games will be made available to Rights Holding Broadcasters (RHBs) and distributed to TV channels across the world for a viewing experience to remember.

The full-service media agency has a wealth of experience producing award-winning coverage of high-profile sporting events. These have included the Commonwealth Games in Gold Coast in 2018 and Glasgow in 2014, the London 2012 and Rio Paralympics, and the 2017 World Athletics Championships in London.

Most recently, Sunset + Vine won the RTS award for Best Sports Programme for its coverage of the 2019 ICC Cricket World Cup Final. That production has also been nominated for a BAFTA at the upcoming television awards on 31st July 2020.

In addition to its broadcast services, Sunset+Vine is committed to launching a Host Broadcast Training Initiative (HBTI) in the West Midlands, designed to push boundaries by addressing the lack of diversity in the creative sector.

Tapping into the rich cultural and ethnic diversity of the West Midlands, the HBTI will offer training to 200 young people from the region over a twelve-month period, with 50% of participants recruited from underrepresented groups and a focus on creating opportunities for the BAME community.

At least 15% of the 1,600 technical and production workforce will come from Birmingham and the West Midlands and the HBTI will result in 150 Games Time employment opportunities for participants in the scheme.

Ian Reid, Chief Executive Officer of Birmingham 2022, said:

“Sunset + Vine is internationally renowned for delivering award-winning coverage of the biggest sporting events in the world. Working with them guarantees that more coverage of Birmingham 2022 will be made available than any other Commonwealth Games, putting the West Midlands firmly on the global stage and delivering an unforgettable experience for fans.

“I’m also delighted that we’re working with a company that is dedicated to leaving a positive lasting effect on the media industry in the West Midlands by providing jobs and upskilling the future workforce, contributing to our Games mission to help the region grow and succeed.”

Jeff Foulser, CEO at Sunset+Vine, commented:

“This is such an exciting win for Sunset+Vine and we are delighted to have prevailed following a very rigorous bidding process.  The contract award further establishes the company as one of the few worldwide businesses with the creative and technical expertise to handle large scale events.  We thank Birmingham 2022 and the CGFP for placing their trust in us and look forward to delivering the best in class production for all broadcast rights holders at the Games.”

David Leather, CEO of CGF Partnerships, said:

“Securing the Host Broadcaster is an important milestone for the 2022 Commonwealth Games and we are delighted to be partnering with a world-leading sports production company in Sunset+Vine.

“A key part of our strategy is to create long-term, mutually beneficial partnerships and we now have the arrangements in place to partner with Sunset+Vine and ensure a very high-quality broadcast for the next three Commonwealth Games.

“This demonstrates a huge amount of confidence in the Commonwealth Sports Movement and in Birmingham 2022 to deliver fantastic Commonwealth Games.”

Nigel Huddleston, Minister for Sport, Heritage and Tourism said:

“I’m delighted to see that coverage of Birmingham 2022 will be produced by a UK-based, world leading production company in Sunset+Vine. Their commitment to providing employment and training opportunities in the West Midlands is particularly welcome, and will provide a vital boost to the industry in the region.”

David Tippett, Head of Broadcast at Sunset + Vine, added:

“Our aim is to capture the excitement and atmosphere of the biggest sporting event ever to be held in the West Midlands. We’ve reinvented the traditional broadcast model to produce creative and innovative coverage for the digital age which will engage audiences all around the world. We’ve built bespoke plans around the latest technology which will showcase the very best sporting performances in front of passionate fans in one of the UK’s most vibrant and diverse regions.”

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