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Commonwealth Social – Tom Allen (58) (004)

We’re now able to confirm the names of the businesses we’ll be working with over the next two years to support our marketing activity, and we’re delighted that we’ve been able to draw on local talent to recruit six organisations from within the West Midlands region.

Despite the difficult climate caused by the Covid-19 pandemic, we’re continuing to appoint new suppliers and focusing, where possible, on awarding contracts to businesses based in Birmingham and the West Midlands. We want to ensure that the region reaps the benefit of hosting the biggest event to be held in the UK since the London 2012 Olympics and Paralympic Games.

Out of the ten businesses appointed to our creative roster, eight are based in Birmingham or have offices in the West Midlands, and they will help to deliver marketing and communications campaigns to support the Games.

The agencies added to the bespoke marketing and creative services framework include:

  • Gung Ho, Grayling and Pitch Marketing Group for PR support
  • Outdoor Places Unusual Spaces (OPUS), TBA Group and DRPG for events
  • McCann Central for design and creative services
  • Rainbow Productions for mascot design and production
  • BMG Research for consumer insights and polling
  • Goodform for customer relationship management

In addition to these agencies, MediaCom has also been appointed by Birmingham 2022, to undertake media planning services from the Crown Commercial Services (CCS) Communication Services Framework. MediaCom Birmingham will lead on the account.

With social value included in the tender process, these contracts will also help to boost the local community. All companies have committed to creating apprenticeship roles, upskilling local people on creative disciplines, school outreach programmes, and collaboration with local universities.

Josie Stevens, Chief Marketing and Communications Officer for Birmingham 2022, said:

“Birmingham is a city well-used to successfully staging major international events. The 2022 Commonwealth Games were awarded in extraordinary circumstances in 2017 and we have less than half the time of previous host cities to raise awareness and engage a hugely diverse population.

“The current global pandemic also means that we’ll be operating in a very different environment – something we’ll need to carefully consider. The Games could be the perfect opportunity to bring the city and the country together, for an uplifting celebration of sport and culture.

More information about opportunities for business can be found on our business pages.

“We are rising to these challenges with some bold thinking and we’ve chosen agency partners who are creatively brave, fleet-of-foot in delivery and hugely collaborative. Their passion for this city, the region and Games is clear.”


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