Inspiring Your Mascot Design

Not sure where to start with creating the Birmingham 2022 mascot? We can help. We think something on this page will help spark an idea for your design.

Your mascot will be judged on three main criteria:

Creativity – The design must be striking and original. Consider adding meaningful details and accessories that could make your design unique.

Usability – The winning mascot design could be used on anything from merchandise to signage so it must be simple enough to work on small and large scales, in black and white and in colour.

Relevance – The designs should be easy to recognise as a mascot of the Birmingham 2022 Commonwealth Games and have relevant meaning to the Commonwealth Games movement.

Have a look below for more ideas.

Birmingham & Beyond

It’s vital that your mascot distinctively represents the West Midlands region. To find out more about the area, we sent local lad Richie Anderson out and about in Birmingham in search of inspiration in the city.

Borobi, the most recent mascot

Borobi, whose name is derived from a dialect used by the Yugambeh people, an indigenous Australian group from the Gold Coast region, is the most recent Commonwealth Games mascot, representing the Gold Coast of Australia in 2018.

Borobi is a koala and notable for his distinctive paws. Not only do his paws display markings that resemble those of local people that spoke the Yugambeh language, but he’s also missing his second thumb. Most koalas have two. This meant that, rather than climbing trees, he spent more time in the ocean learning to surf, which turned his grey fur this distinctive blue. He also has markings on his feet, which left imprints in the sand and told of a great gathering – the Commonwealth Games. It was always his destiny to become the mascot for the Gold Coast Commonwealth Games in 2018 and he loved nothing more than supporting the athletes.

Below are just a few of the things he got up to as the Gold Coast mascot. Your mascot could be doing something similar.

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Other Commonwealth Games Mascots

Kit & Mad Ferret

Manchester 2002

Kit was often joined by his sidekick, Mad Ferret, who was inspired by the attitude of Mancunian rock stars like Oasis and the Stone Roses. Kit stated in an interview his job was: “Ambassador for the Games, champion of the athletes, reporter for the Games, best mascot around!”


Glasgow 2014

Clyde the Thistle was designed by 12-year-old Beth Gilmour as part of their design a mascot competition. Clyde was chosen thanks to his Scottish symbolism and Glaswegian charm and likeability.


Edmonton 1978

Keyano the Grizzly Bear was introduced ahead of the Edmonton 1978 Games, with his name being a Cree Indian word for unity and brotherhood. He is the first ever Commonwealth Games mascot. Photo credit: City of Edmonton Heritage Collection


Kuala Lumpur 1998

Wira (Malay for "warrior" or "hero"), was an orangutan, the largest and probably the most intelligent primate in Asia which lives in the tropical rainforests of Malaysia. Wira represented the friendly personality of his home nation, as well as the charm, intelligence, and sporting ability of the participating athletes.

Still Stuck?

If you’re still a little unsure, ask yourself some of the following questions to get you thinking.

  1. Where is your mascot from? Birmingham, Leamington Spa, or maybe they weren’t born in the West Midlands but they live here now.
  2. What is their favourite sport? Cricket? Beach volleyball? They might not play sport yet but Birmingham 2022 is inspiring them to get involved.
  3. What else do they like? Magic? Exploring and travelling? Perhaps they spend time talking to their family across the world?
  4. How could your mascot help bring people together? Do they know different languages? Are they really kind? Do they include everyone in fun games?
  5. What will your mascot achieve? Will it build communities? Encourage people to be healthier? Help vulnerable people in society?
  6. Where is your mascot most excited about visiting? The rugby sevens at Coventry Stadium, the mountain biking at Cannock Chase Forest or maybe netball at the NEC.

Hopefully, you have lots of ideas now and are ready to start creating your mascot design.

Are you ready to design the Birmingham 2022 mascot?

If you think you're set to make a start you can print off an entry form here or use a blank sheet of A4 paper.

The design could be a painting, drawing or collage. The mascot could be a character, animal or person. It’s up to you; all you need is your imagination!

When your mascot design is ready, take a photo of it, or scan it in, and submit it here. Good luck!

Submit your design

Teaching Resources

To accompany the competition, we’ve designed some lesson plans for Key Stage 1 and 2 (age 5-11) and Key Stage 3 (age 11-14), to inspire children to design their own mascot and learn more about their important role in major sporting events.

The tailored teaching resources are suitable for classroom learning or home schooling, and with teacher or parent support. Mascot designs created as part of these lessons can then be submitted by parents/guardians to the Birmingham 2022 mascot competition.

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